Enterpise B2B SaaS
Periodic Table of MarTech
- SfSalesforce
Salesforce (SF or SFDC) is a cloud-based software company that provides a customer-relationship management (CRM) platform, as well as a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.
- MkMarketo
Marketo is a leading marketing automation platform with a range of capabilities for SMBs and large enterprises. It includes email marketing, nurturing, SEO, landing pages, scoring, and analytics as well as advanced features such as website personalization, mobile engagement, social and web retargeting.
- MsDynamics 365
Dynamics 365 is a product line of enterprise resource planning (ERP) and customer relationship management (CRM) applications announced by Microsoft in July 2016 and on general release November 1, 2016, as a part of the Microsoft Dynamics product line.
- SlSalesLoft
SalesLoft is a sales engagement platform. Though its original product offering focused on sales development, the company has since expanded its platform to offer functionality for the entire sales organization.
- HoHootesuite
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously.
- MzMOZ Pro
Moz is an SEO platform that tracks the performance of all inbound marketing efforts. It reveals sharing and website traffic trends, features a suite of SEO tools for rank tracking, linking, keyword analysis, site auditing, content grading, as well as a crawl test.
- AwGoogle Ads
Google Ads (previously Google AdWords, before July 24, 2018) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
- McMailchimp
Mailchimp, formerly an email marketing platform, is now transitioning into an all-in-one Marketing Platform for small businesses. They seek to help small businesses market smarter so they can grow faster.
- DbDemandbase
Demandbase offers a comprehensive set of marketing solutions purpose-built for the account-based needs of B2B. The Demandbase B2B Marketing Cloud includes Advertising, Marketing, Sales and Analytics solutions.
- HsHubSpot
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more.
- HmHubSpot CRM
HubSpot is a developer and marketer of software products for inbound marketing and sales. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.
- OrOutreach
Outreach is a customer engagement platform that promises to help optimize every interaction throughout the customer lifecycle across email, voice and social, and leverages machine learning to guide reps to take the right actions.
- SkSprinklr
Sprinklr describes itself as a "unified front office platform for modern channels". It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.
- GsGoogle Search Console
Google Search Console is a search engine optimization software solution offered by Google.
- BaBing Ads
Bing Ads is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign, though across the Yahoo! Bing Network.
- CcConstant Contact
Constant Contact is a fully featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers
- TmTerminus
Terminus is an Account-Based Marketing platform designed to engage key decision-makers at best-fit accounts. by serving them ads across the web, mobile, video, and social channels.
- EqEloqua
Oracle Cross-Channel Marketing to Businesses (formerly Eloqua) is a B2B Cross-Channel Marketing solution that enables marketers to plan and execute automated marketing campaigns across all channels including email, display search, video advertising, and mobile.
- FsFreshSales
Freshsales is an all-in-one sales CRM software with features like built-in phone and email, lead scoring, visual sales pipeline, reports and dashboards, automations, and mobile apps, ensuring that sales reps do not have to juggle between multiple tools to get the job done.
- InInsideSales
InsideSales.com offers a sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer.
- ZiZoomInfo
ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals.
- DrDrift
Drift is an AI-driven sales and marketing tool that acts as a virtual assistant, facilitating conversations with leads, qualifying them, enriching CRM data with information gathered, and automatically booking sales meetings.
- CvCvent
Cvent, Inc. is a privately held software-as-a-service (SaaS) company that specializes in market-leading meetings, events, and hospitality management technology. The company offers web-based software for meeting site selection, online event registration, event management, email marketing, and web surveys.
- SoSendoso
Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.
- GtGoToWebinar
GoToMeeting is a web-hosted service created and marketed by LogMeIn. It is an online meeting, desktop sharing, and video conferencing software package that enables the user to meet with other computer users, customers, clients or colleagues via the Internet in real time.
- VyVidyard
Vidyard offers a Video Platform for marketing and sales teams. It aims to provide all of the tools and data needed to maximize audience engagement, move prospects through the sales funnel, and measure the real impact and ROI of video.
- IvInVision
InVision is a collaborative design and prototyping platform with features such as freehand drafting mode and interactive mockups, collaboration, idea management, user testing, and integration with Slack and other collaboration tools.
- UbUnbounce
Unbounce aims to help businesses convert more prospects into leads, sales, and signups with its landing page and conversion marketing platform.
- UbUberflip
Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey.
- WpWordPress
WordPress (WordPress.org) is a free and open-source content management system (CMS) based on PHP & MySQL. Features include a plugin architecture and a template system. Used by more than 60 million websites, including 33.6% of the top 10 million websites as of April 2019, WordPress is the most popular website management system in use.
- SpSprout Social
Sprout Social makes social network management, brand promotion, and business analysis software. Sprout helps brands communicate with customers through social channels, collaborate between teams and measure the effectiveness of their efforts.
- YsYoast SEO
Yoast Wordpress SEO Plugins are a set of tools developed by Joost de Valk and team, founder of yoast.com. They allow WordPress users to optimize their search engine rankings, social appearance, and general SEO.
- LaLinkedIn Ads
LinkedIn Marketing Solutions is a marketing platform for reaching audiences through modules like Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail.
- CmCampaign Monitor
Campaign Monitor is an easy-to-use email marketing tool that allows entrepreneurs at growing businesses to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership.
- Sx6Sense
6sense’s Account Based Orchestration Platform, powered by AI, helps revenue teams compete and win in the age of Account Based Buying.
- AdAdobe Campaign
Adobe Campaign (formerly Neolane) provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities and integration with enterprise CRM systems.
- ZoZoho CRM
Zoho CRM is designed to empower organizations with a complete customer relationship lifecycle management solution for managing organization-wide sales, marketing, customer support & service and inventory management in a single business system.
- YwYesware
Yesware is a service for salespeople that helps them close deals faster. This solution includes an email service that tracks email, template responses and syncs to CRM solutions.
- SnLinkedIn Sales Navigator
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn that helps business development professionals target the right buyers, understand key insights, and engage with personalized outreach.
- ImIntercom
Intercom produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.
- BbBizzabo
Bizzabo’s all-in-one event software enables in-person events to deliver unique attendee experiences through intelligent and intent-based personalized engagement. We help companies measure, manage, and scale events towards key business outcomes.
- PfPFL
The Tactile Marketing Automation app, provided by Printingforless.com (PFL), allows users to set up automatic triggers to send direct mail based on digital behavior. It also delivers alerts to users when direct mail is delivered.
- OtOn24
ON24creates creates webcasting and virtual event software that integrates with major marketing automation systems and provides rich and interactive digital experiences.
- WiWistia
Wistia for Marketing is a video platform that aims to make it easy for businesses to create, host, manage, share, and measure videos. The product includes video hosting as well as Soapbox—a simple video creation tool.
- FrFrontify
Frontify is brand management software created to gather all essential brand tools in one place, such as style guides, UI patterns, media assets, etc., with the goal of making brand information more accessible.
- IpInstapage
With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.
- KaKapost
Kapost is a B2B Marketing Content Platform that attempts to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.
- DpDrupal
Drupal is a free and open source content management system written in PHP that competes primarily with WordPress and Craft.
- CsCoSchedule
CoSchedule is a project management and social media marketing solution built as a planning solution for marketing teams. It features the ability to post to various social networks and plan activities via a calendar.
- Ahahrefs
Ahrefs is an SEO suite including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
- FaFacebook for Business
Facebook for Business is a search engine marketing solution built to drive sales and increase brand awareness via custom ad creation, ad targeting, and robust analytics.
- EmEmma
Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing.
- EgEngagio
Engagio is a marketing orchestration platform that is designed to complement existing marketing automation platforms by unifying data, providing engagement analytics, and enabling marketers to orchestrate interactions.
- PaPardot
Pardot is a Salesforce's marketing automation platform. Its key features include lead management, lead generation, social selling and email marketing.
- SuSugarCRM
SugarCRM produces the web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.
- ZeZoomInfo Engage
ZoomInfo Engage, previously Tellwise, is ZoomInfo's full-featured sales engagement platform. ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals.
- CbClearbit
Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects.
- ZcZoomInfo Chat
ZoomInfo Chat, previously Insent AI, is ZoomInfo's full-featured chat solution. ZoomInfo is a subscription-based software as a service (SaaS) company based in Waltham, Massachusetts that sells access to its database of information about business people and companies to sales, marketing and recruiting professionals.
- EbEventbrite
Eventbrite is a U.S.-based event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free.
- AlAlyce
Alyce is a corporate gifting platform designed to support B2B marketing and account-based marketing, as well as provide a sales accelerant and enablement tool.
- ZmZoom
Zoom is an online meeting and video conferencing platform that offers communications software that combines video conferencing, online meetings, chat, and mobile collaboration.
- BcBrightcove
The Brightcove video platform provides a full range of video publishing and distribution needs for Media companies, marketers, and organizations looking to use video internally and externally.
- AcsAdobe Creative Cloud
Adobe Creative Cloud is a set of applications and services from Adobe Systems that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and also some optional cloud services.
- LpLeadPages
Leadpages is landing page software that aims to help businesses grow. The vendor says their customers use Leadpages to collect more leads which can drive more sales.
- PrPercolate
Percolate is an enterprise Content Marketing Platform that facilitates content inspiration, creation, management, distribution, measurement, and more.
- CrCraft
Craft CMS is a focused content management system for developers, designers, and web professionals that blends flexibility, power, and ease of use for clients.
- FlFalcon.io
Falcon.io provides a platform for social media marketing and customer experience management. It features tools for social listening, engagement, publishing, analytics and managing customer data.
- ScScreaming Frog
Screaming Frog Services is a digital marketing agency that provide search engine optimisation (SEO) and paid search campaigns using a unique blend of data, technology and creativity to help companies grow their business online.
- TaTwitter Ads
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.
- KlKlaviyo
Klaviyo is a relatively new but rapidly growing email marketing campaign management platform for ecommerce stores on Shopify, Bigcommerce and Magento.
- TrTriblio
Triblio is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Triblio’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
- ApAutopilot
Autopilot is a marketing automation solution that integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. It's easy for users to connect systems and message consistently across online, offline and mobile channels including email, SMS, in-app messaging, and physical mail.
- PdPipeDrive
Pipedrive is the maker of the web application and mobile app Pipedrive, a sales customer relationship management (CRM) tool for salespeople in scaling companies.
- GrGroove
Groove is a software platform designed to facilitate sales team productivity, with email and calendar integration, campaign automation, analytics, a dialer, and account-based selling tools.
- LuLusha
Lusha supplies sales, marketing, and recruiting professionals with additional profile data for leads and job candidates. The data is available as a browser or Salesforce plugin, via an API, or through Lusha's Zapier integration.
- OlOlark
Olark is a website live chat tool for engaging website visitors while they browse. It can be used to to track leads, drive sales, provide support.
- SpSplash
Splash is an online event management service. The service allows users to plan, promote, execute, and measure the success of their events, with a focus on streamlining event marketing execution.
- PsPostalytics
Postalytics is the leading all-in-one direct mail automation tool. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.
- AcAdobe Connect
Adobe Connect is software used to create information and general presentations, online training materials, web conferencing, learning modules, and user desktop sharing. The product is entirely Adobe Flash based.
- CiCincopa
Cincopa is a photo & video hosting platform, offering various designs for slideshows, photo-galleries, video players, private video hosting solutions and more.
- SkSketch
Sketch is a vector graphics editor and visual design tool of use for application prototyping, coming with a wide variety of extensions, plugins, and an active user community.
- CfClickFunnels
Clickfunnels is a website builder that allows user to create everything from membership websites, sales funnels, lead generation systems, to product launch pages, landing pages, squeeze pages, and e-commerce systems all with drag and drop ease.
- NcNewsCred
NewsCred is a content marketing platform that provides an end-to-end solution for content planning, creation, publishing and analytics. It hopes to enable brands to easily manage content creation, distribution, and measurement across channels, teams, and global markets.
- SySitefinity
Progress Sitefinity is a content management and customer analytics platform. Progress Software acquired the product from Telerik.
- BfBuffer
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, and Linkedin, as well as analyze their results and engage with their community.
- SrSEM Rush
SEMRush is a search engine optimization tool that features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.
- WsWordStream
WordStream Advisor is designed to help small and medium-sized businesses maximize results from their online advertising.
- IciContact
iContact is an easy-to-use and inexpensive email marketing product that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs.
- TtTechTarget
TechTarget offers data-driven marketing services to business-to-business technology vendors. It uses purchase intent data gleaned from the readership of its 140 + technology focused web sites to help tech vendors reach buyers actively researching relevant IT products and services.
- AcActiveCampaign
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.
- IsInsightSquared
InsightSquared Tiles is a sales analytics platform that provides sales leaders with the insights they need to drive performance and close deals.
- TbTableau
Tableau Software is an interactive data visualization software company that aims to allow people to make data-driven decisions with confidence, by helping them answer questions more quickly, solve harder problems more easily, and uncover new insights more frequently.
- DmDomo
Domo's Business Cloud is a full self-service business intelligence (BI) software that promises to bring all of your business data together in one platform. The Business Cloud can help organizations automate reporting, turn data into intelligence, and help executives make faster better-informed decisions.
- PbPowerBI
Power BI is a business analytics service by Microsoft. It aims to provide interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.
- LkLooker
Looker is a business intelligence application with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences and an extensible API set so the data can exist in other systems.
- GaGoogle Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.
- AaAdobe Analytics
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
- SgSegment
Segment is an analytics platform that helps reduce the work involved in collecting clickstream data that moves into various integrated systems like Google Analytics, Marketo, Salesforce, and other platforms.
- HpHeap
Heap is a web analytics platform captures every user interaction on web and iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
- FnFunnel
Funnel collects, organizes and displays your data in one place. You have the freedom to feed your data to any tool you like, whether it's a data warehouse, BI solution, a visualization tool or a simple spreadsheet.
- LtLitmus
Litmus Software in Cambridge, MA offers their email marketing solution Litmus, supporting email campaign building and best practice checklist, spam testing and resolution, proofing and feedback sharing, and email analytics.
- HjHotjar
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
- BsBrowserStack
BrowserStack is a cloud web and mobile testing platform which proposes to help teams speed up release cycles and deploy websites and mobile applications that work seamlessly on any user interface.
- OpOptimizely
Optimizely provides A/B testing tools, in which two versions of a web page can be compared for performance. It also enables personalization, which may be used for making data-driven decisions. The personalization capability can be used for serving online advertising.
- GoGoogle Optimize
Google Optimize is an A/B testing tool for testing website content and versions.
- MuMulesoft
The Anypoint Platform developed by MuleSoft and acquired by Salesforce in early 2018 is designed to connect apps, data, and devices anywhere, on-premises or in the cloud.
- WkWorkato
Workato is a cloud automation and integration platform with enterprise-grade capabilities and no coding required. Workato integrates with over 100 business applications and enables task automation across apps.
- ZpZapier
Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, and Gmail). Connect hundreds of best-in-breed SaaS apps.
- FcFull Circle Insights
Full Circle Insights is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards.
- LdLeanData
LeanData provides an Account-Based Lead Management Suite that aims to help B2B sales and marketing teams find more revenue in target accounts, accelerate new opportunities, and identify the best producing marketing campaigns.
- BzBizible
Bizible, acquired by Marketo, is marketing attribution software that is used by B2B marketers to measure and optimize marketing by revenue.
- WrWrike
Wrike is an all-in-one project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan.
- WfWorkfront
Workfront is a web-based project-management tool developed by Workfront, formerly AtTask, based in Utah. It was designed for both IT and marketing teams, but can be implemented for any kind of project.
- MoMonday.com
Monday is an award-winning project management tool that aims to help teams work more efficiently to execute projects that deliver results on time. According to the vendor, its ease of use and flexibility means faster setup for teams and the ability to manage various workflows.
- AsAsana
Asana is a web and mobile project management app that according to the vendor, goes beyond typical PM software by enabling teams to track everything they're working on.
- TrTrello
Trello is a free collaboration / task management tool that allows users to organize things into cards and boards. It provides a flexible and visual way of organizing projects.
- AtAirtable
Airtable is a collaboration platform designed to empower 30,000+ companies for content pipelines, product management, events planning, user research, and more.
- SkSlack
Slack is a group messaging or team collaboration app that aims to simplify communication for businesses. Features include open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing.
- MtMicrosoft Teams
Microsoft Teams is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration.
- TtTettra
Tettra helps teams that use Slack organize and share important knowledge in one central, searchable, manageable place.
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My Favorite Platforms:
Areas I ignored
- Landing Pages
Areas Missing
- AI / Predictive
- Email Verification
- Directories
The 6 Platforms I would love to get some experience with and talk more about are:
- InsightSquared
- Newscred
- Influitive
- Sendoso
- Segment
- HootSuite
If any of you are so inclined I can offer a space to sponsor this table in exchange for use of your software!
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There are two ways you are getting on this table….
- Make a great product, give me access to it, and if I think you’re awesome I’ll put you on there.
- Pay me an obscene amount of money.
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Yes you can, although I charge $25 to submit an additional tool. In part because of this, but also because I was getting too many garbage submissions. When you submit you will be inserted into my database. I publish extra tools which will be visible in the Periodic Table under the “related tools” links.
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One of the major areas I think I’ve missed on this first round is **Events**; probably because it is one of my weakest areas as a marketer. I have not yet added Cvent, Bizzabo, etc. Read the about tab for more information about this periodic table, and let me know what else I’m missing!
Hello jjon, really good periodic table! thanks! My comment: maybe adding a caption for the colors nuance (dark, medium, light – green or bleu 🙂 )
Thanks for it ! thanks you
Very good point! I totally forgot to make that distinction. :/ Any ideas on how to add it in? Space is limited. Very tough to wiggle stuff in there.
Hi Jon,
Loving this! Excellent work!
Very cool Jon! I submitted a new tool for you to add :-).
Thanks Guillaume. Loving Periscope. Haven’t heard of that one before 🙂
Yeah I love it. I just implemented it and have been using it heavily. I’d be happy to show you around if you want :-). Also, you might want to add ETL and data warehouse solution in there like Stitch and Amazon redshift.
Would love to see it!
Not really the same as ETL, but I was going to add CDPs like Lytics, Blueconic Blueshift and others. I ran out of space though, and I think they are isolated to the far larger and more mature orgs.
This is absolutely amazing, Jon! Work of beauty.
This is really cool Jon. I’m curious to hear if you would include Marketing Performance/Resource Management Platforms as part of the MarTech landscape.
Most of these tools are targeted toward tracking engagement, attracting new customers and providing a good customer experience. The question of ‘what to do next’ with your future looking plans and investments seems to be missing.
Would definitely like to. Where you you suggest wiggling it in? Maybe in one of the bottom rows with collab, analytics, etc. ?
This is such a great, visual representation of the technology marketers rely on across our industries to drive forward!
Hi Jon, as a former scientist, I am absolutely loving this! You have put so much thought and detail into this. Thank you for bringing your vision to life. Just wondering if you’ve purposefully excluded DAM systems? DAM is my niche in the stack and I think it’s a shame to overlook it as it crosses both Content and Collaboration.
Really glad you like it Kristina! It definitely has a place. I was really struggling to get them in there. Landing pages or CMS might have to take a back seat in V2. We shall see!
Love your infographic approach to the MarTech industry, great work Jon!
Really interesting, where would you put Content Management/Sales Enablement, ie Seismic, Highspot, Showpad?
Would definitely toss them in between CRM / Sales Engagement. Very similar problem I mention above with trying to get DAM in there as well. Landing pages / CMS might get the axe in V2. We’ll see :). Thanks for checking out the table John!
Hi Jon,
Absolutely loving this! Excellent work! One area that perhaps needs some expansion/explicit calling out is around Purchase Intent – I can’t see technologies like Cyance in there at all, something I’ve used in several organisations now as part of the Demand Generation/Sales Activation stack. Let me know what you think.
Cheers!
Louis
Jon, This is a great layout, really appreciate you sharing this. In an earlier version I noticed Advocacy as a category. Loved to understand where you see this fits in the stack. Thanks!
It was really tough. I had to make some decisions the past couple months around what categories I thought were most important for a V1 and advocacy is one of the ones that got cut. I will likely figure out how to wiggle it back in down the line.
very cool! I don’t see “Integrate” which is a big Marketing-focused player in the integration/automation space. Also, Tray.io has some cool automation capabilities for marketing.
There is a category for integration / automation, but tray.io is not in there at the moment. I’ve heard great things though!
Very clever! I’m in marketing, my father is a chemist. Love this.
Jon this is terrific….is it cusotmizable? i.e. can I download it and personalize it to my Business?
If you click the check mark on each element you use in the upper right hand corner and save the table you will get a link you can share with your team! 🙂
Adobe are leaders in testing/optimization. They are carving out space in Content Management (CMS) as well. Call Intelligence is also up and coming in the space as a category.
Nice, just missing some $2b player in AdTech.
like your post please share this topic i reaching for this topic help anyone. What Is Employee Engagement?