Enterprise B2B SaaS

Marketing Campaign Framework

By → Jon Blumenfeld

Campaign Types

ADV

Advertising

Digital Marketing, Field Marketing, Marketing Operations, Public Relations TTOFU, TOFU Promotional, Defensive, Social, Account-Based 3500
BDR

Business Development

Business Development, Marketing Operations TTOFU, TOFU Business Development, Telemarketing 55000
DB

Database

Business Development, Field Marketing, Marketing Operations TTOFU, TOFU ZoomInfo, DiscoverOrg, Rainking, Clearbit 35000
DM

Direct Mail

Field Marketing, Demand Generation, Marketing Operations TOFU, MOFU, VBOFU Invitations, Gifts, Customer Appreciation 4500
EVX

External Event

Field Marketing, Demand Genersation, Marketing Operations TTOFU, TOFU Tradeshows, Conferences, Seminars, Partner Events 7000
INQ

Inbound Inquiry

Marketing Operations TTOFU, TOFU, MOFU, BOFU, VBOFU Contact Forms, Demo Requests, Chats, Partnership Requests 3200
EVI

Internal Event

Field Marketing, Demand Generation, Marketing Operations TTOFU, TOFU, MOFU, BOFU, VBOFU Company Conference, Seminars, User Groups, Lunch and Learns, Partner Events, Kickoff 12000
NUR

Nurture

Demand Generation, Digital Marketing, Field Marketing, Marketing Operations TOFU, MOFU, BOFU, VBOFU Promotional Nurture, Welcome Nurture, Educational Nurture, On-boarding Nurture 8000
OP

Operational

Marketing Operations TOFU, MOFU, BOFU, VBOFU Lead Scoring, Lifecycle Model, Lead Assignment, Attribution, Acquisition, Alerting, GDPR, Data Maintenance, NPS, Subscription Management 4500
PR

Press

Marketing Communications TTOFU, TOFU Press Release, Byline, Award 1200
REF

Referral

Demand Generation, Field Marketing, Marketing Operations TTOFU, TOFU Customer Referral, Partner Referral, Word of Mouth 3000
RES

Resource

Content Marketing, Product Marketing, Marketing Operations, Design TTOFU, TOFU, MOFU, BOFU, VBOFU Whitepaper, Product Literature, Analyst Report, eBook, Fact Sheet, Infographic 4500
WBN

Webinar

Demand Generation, Field Marketing, Digital Marketing, Marketing Operations TTOFU, TOFU, MOFU, BOFU, VBOFU Thought Leadership, Product Webinar, Educational Webinar 5000
CHT

Chat

Business Development, Marketing Operations, Demand Generation TTOFU, TOFU, MOFU, BOFU, VBOFU Chat, Alert, Survey, In Product Message 2500
GFT

eGift

Business Development, Marketing Operations, Demand Generation, Customer Marketing TTOFU, TOFU, MOFU, BOFU, VBOFU Gift Card, Charity Donation 5000
RES

Resource

  • SLA: 21 Days
  • Cost: $4,500
  • Weight: 0

Resource campaigns are for assets created for promotional, educational, and numerous other purposes. It includes all types of gated and ungated content on the website used in various areas of the marketing funnel.

Objectives and KPIs

Engagement
Page Views
Lead Generation
Net New Leads

Owned By

  • Content Marketing
  • Product Marketing
  • Marketing Operations
  • Design

Examples

  • Whitepaper
  • Product Literature
  • Analyst Report
  • eBook
  • Fact Sheet
  • Infographic

Best For

BOFU VBOFU MOFU BOFU TOFU TTOFU

Statuses

  • Invited

    The lead or contact has been invited to view, download, or watch the resource via email.

Execution

21 Days
1 Campaign Brief
1 Days
2 Approval
1 Days
3 Content Creation
10 Days
4 Creative Production
5 Days
5 Campaign Setup
3 Days
6 Review
1 Days

Want to adopt this framework?

Let me know if you love this framework and require help implementing it. I know a number of agencies and consultants that can help you implement as well as train your team.

Adopt this framework!