Jon Blumenfeld{{ companyStage.name }}
Stage
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{{ totalHeadcount }} Employees
Marketing Headcount
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Marketing Budget
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{{ role.headcountLower }} Min
{{ role.headcountUpper }} Max
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On Your Team
On Track!
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Above Average
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Below Average
${{ abbreviateMoney(budget.amount) }}
{{ abbreviateMoney(budget.amountLower) }} Min
{{ abbreviateMoney(budget.amountUpper) }} Max
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In Your Budget
On Track!
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Above Average
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Below Average
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Hi all! Thanks for checking out this tool. Before commenting please understand that this is a V1. The high level numbers are on-point, but the headcount / budget breakdowns still have kinks. Comment below with what strikes you as odd! I’d love your feedback, and to take it into account when editing for a V2. Take everything with a grain of salt!
Jon – This is a great tool. Does the budget number include headcount or is it just discretionary and program spend?
Thanks Casey! Glad you like it.
If you click the “Budget” tab it will actually show you the full breakdown of the budget, and yes it does include headcount baked in.
Something to note is that the top level budget # isn’t my opinion, it’s based on real numbers. but the budget breakdown is largely me trying to bucket things after some research into how marketing budgets are structured at various phases of growth.
This is great, but what about Customer Marketing/Advocacy?
They’re in there 🙂
As the # of total employees grows certain roles show up that are more specialized like customer marketing, partner marketing, etc.
Customer marketing is playing a vastly more important role within the marketing team these days. Would probably shift the calculation had I programmed this in 2020!
Is “marketing budget” inclusive of headcount cost, or just programs, etc? I ask because headcount seems high relative to total budget…