In this post I’ll demonstrate how you can set up a custom report to track landing page conversion rates using a custom metric, and custom calculated metric in Google Analytics.

You can track form fill with events, but this doesn’t allow you to get a really simple drilldown of form fills per page for some reason…

The reason I needed to generate this report is because Marketo does not provide an out of the box report for landing page conversion when you are using self-hosted landing pages (which I imagine is quite popular because their landing page editor isn’t great).

At the end of this tutorial, your report will look something like the below report.

To achieve this take a quick view of this video, and if you have questions feel free to ask them below!